Social Media Marketing

Swiggle Media is an Orlando based Social Media Marketing Agency. Getting in front of your customers in Social Media is vital to your business. Swiggle Media is dedicate to a diverse ROI approach.

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What is Social Media Marketing?

We’d define social media marketing this way: Using a range of marketing communication tools and techniques to increase sales and promote a product or service via social media platforms such as:

Facebook, Google+, Twitter, LinkedIn, Pinterest, Instagram and more.
Let’s take a quick look at traditional marketing vs. social media marketing.

Traditional Marketing

  • Dominate the Market
  • Shout Out Loud
  • Me, Me, Me
  • PUSH the Product or Service
  • Advertising
  • Control
  • Nurture “Leads”

Social Media Marketing

  • Create a Community within the Market
  • Listen, and then Whisper
  • Us, Us, Us
  • PULL in People with your Message/Story
  • Word of Mouth Social Marketing
  • Allow
  • Nurture Relationships

WHY INVEST IN SOCIAL MEDIA MARKETING?

Nielsen Research says, more than 92% of people trust recommendations from friends and family. Social media is getting close to make clicks and links, turn into cash.

U.S. Internet Time

Out of the total amount of time spent on the internet in the U.S., 27% is spent on social media

Social Leads

Social media produces almost double the marketing leads of traditional marketing

Social Conversion

Using social selling tools can increase win rates and deal size by 5% and 35%, respectively.

Shares & Traffic

Companies that generate more than 1,000 Facebook Likes also receive nearly 1,400 website visits a day

Business Marketing

51% of companies acquired a B2C customer via LinkedIn

Online Help

59% of Americans believe that social media has made it easier to get their questions answered and issues resolved.

Benefits of Social Media

Social media gives business owners powerful tools for reaching thousands of prospects and clients at the click of a mouse. However, you need a strong business strategy and knowledge of online marketing before these tools will deliver measurable ROI.

We build the metrics and measurement analytics into our SMM campaigns from the launch – so you’ll know how to measure the results. Collecting the right data, and analyzing it with long-term success in mind is just part of the strong business mind-set we bring to every campaign.

We’ll help you figure out:

  • What exactly am I trying to accomplish with social media and why?
  • How can I help prospective and current customers overcome their most pressing challenges?
  • What are the most effective delivery tools for my message?
  • How can I build enduring relationships and turn visitors into lifetime customers?

It’s important to create an effective social media strategy that’s all about the big picture. Once the strategy is in place, we’ll help you move on to the tactics that will put your strategy into motion.

woman-login-into-facebook-website-laptop

Your website is the most critical part of your social media strategy. We offer web design services to create a site with well-written, easy-to-navigate, attractive pages that are optimized so the search engines can help potential customers find you. Click here to find out more.

How we're different:

One of the things that makes Swiggle Media different from other agencies is that we don’t show up at the first meeting with a pre-packaged plan to sell to a new client.

We’ll listen to you first, then and develop a plan for your company that will help you achieve your specific goals, solve the most pressing problems, all while staying within your budget. We don’t believe in one-size fits all social media marketing – and neither should you.

Measuring your SROI

Counting the numbers is the easy part. Website visitors, blog links, Twitter mentions, Facebook fans and LinkedIn and Google+ connections are all numbers worth measuring.

Numbers, however, tell only half of the story. There’s also the question of sentiment – what percentage of the comments about your brand are positive instead of negative? Is your social media marketing effort pushing that sentiment needle in a positive direction?

Your SROI – social return on investment – has to go a step further, and connect the results to your bottom line. We’ve been helping companies do that for years, and we’d love the chance to show you how to do it, too.

Analytics will tell you how many visitors came to your website from Facebook, Twitter, and LinkedIn. They will also reveal how many people are engaging, buying, and more. Using analytics to constantly adapt our strategies, we are able to deliver our clients the best bang for their buck.