Internet marketing has become not only an extremely useful tactic for spreading awareness about your business and your brand, but it’s also become necessary for the success of your company. What is Internet Marketing? Internet marketing is a generic term for all marketing that occurs online or digitally. It often
Keywords are the words or phrases in a website that lead internet users to it after they do an internet search. A more commonly used phase would be search terms. Basically, it’s what users type into the search bar. But how exactly does searching for “How to make a burger”
Before you start reading, I want you to know what this is all about. I want to do two things for you: Provide you with the tools necessary to start doing SEO for your business Share with you the knowledge required to properly outsource your SEO marketing. That’s why
This is a long one but I assure you, learning about the critical steps it takes to optimize your website for search engines will do two things; Give you the tools to do SEO for your business Give you the knowledge to properly hire an SEO company To be completely
PPC stands for Pay-Per-Click and it’s an internet marketing strategy where companies pay a fee every time their advertisements are clicked. It’s essentially like a pay as you go phone plan. If you don’t use any minutes, you don’t pay. If you were on the phone for 2 hours, you have to
Ranking in searches is no easy feat and takes many different elements to achieve a top ranking. Remember, your competition is spending big bucks to make sure they’re on top. If you want your search engine marketing to be successful for your small business, it’ll take more than just writing
Behind every search, is an intent. The general intent is to find answers, but it’s the type of answers that SEO experts need to figure out in order to help rank a website. If you read our “The Importance of Keywords in SEO” article, you’ve probably been exposed to the concept of
Link building works by getting other websites to host your links. This brings in referral traffic and increases the authority of your site. When you have links in multiple locations, there’s an increase of areas where someone can discover your content without actively searching for it. While there are certain
We wrote this guide to help those who aren’t familiar with SEO gain an understanding of how SEO will work wonders for their company! If you’re unfamiliar with SEO, this is the perfect guide to get up to speed and find out if SEO marketing is right for your company.