Gucci High Jewelry GUCCI US Women's Designer Bags: GUCCI Luxury Handbags GUCCI NO GUCCI BG Official Site Celebrate Italian Heritage Gucci GG Neoprene Tote (SHG FjjgTj). The Italian fashion house of Gucci continues to reinterpret its rich heritage under current Creative Director Alessandro Michele (2015). Maintaining a balance between historical reference and contemporary eclectic flare, the brands signature double g remains iconic. Gucci has been recognized as a worldwide leader in the luxury goods market for 90 years.